My Audience

Profiling your Audience

The magazine I chose to analyse for my profiling audience is ‘The Source.’ In this assignment I will analyse the online magazine and take note of the layout of the online magazine and mainly focus on the ‘demographic profile’ of the target audience for the magazine I intend to produce.

By looking at the website I have concluded that the target audience for this magazine is the age ranging from 13 – 30 years of age as the main focus is the music genre of Hip-Hop, Rap and R ‘N’ B. By looking at the fashion section that they display on the right and left hand side of the magazine they targeting teens and young adults who are into pop and hip hop culture.

In my opinion the source is for people who very into music as they do mainstream artists who have made a name for themselves in the music industry and also underground artists who are still trying to make names for themselves and produce mix tapes that are on the streets who are soon to blow.

So by looking at this website I will take into consideration the layout of the magazine and also how it targets its audience. The colour scheme they use is Red, White, Black and Grey two very bold colours which are eye catching and two dull colours so the contrast is very attractive. But coincidently on all the front page covers of nearly all there monthly editions they use a mainstream artists and if they use an underground artists they put him with a mainstream artists (Wiz Khalifa and Rick Ross).

Also “The Source,” has different sections which target different ages e.g. Culture, Politics, Sport and Technology. In my opinion the reason why they added these different sections is because they wanted to have a broader range of different people who would be attracted to there magazine even though the U.S.P (Unique selling point) is the depth music.